Your cover letter is your voice on paper.

Make It Speak: Your Cover Letter Should Add, Not Echo.

If your CV is the highlight reel, then your cover letter is the personal pitch — the voiceover, the context, the “why me” in your own words.

Too many people treat the cover letter like a CV remix. Big mistake. A cover letter isn’t about copying and pasting what’s already on your résumé — it’s about connecting the dots.

It’s your chance to say:
“Here’s why I get it, and here’s why I’m a great fit for this specific role, right now.”

🔍 What a Strong Cover Letter Should Do:

1. Speak to the company’s needs:
   Open by showing you understand what they’re looking for. Mention something from the job description that stood out to you.

2. Share your unique value:
   Don’t just say “I’m hardworking.” Say, “In my last role, I increased XYZ by 40% — because I spotted a problem and solved it.”

3. Show some personality:
   This isn’t a legal affidavit — it’s a conversation starter. Be professional, yes, but also warm, curious, and confident. You’re a human, not a robot.

4. Bridge the gap:
   If you're changing industries or roles, your cover letter is where you explain the why. That shift doesn’t need to be a red flag — if you frame it as growth, purpose, or transferable strength.

✍️ Pro Tip:

Use the cover letter to show how you think.
Anyone can list achievements — but not everyone can frame them through the lens of impact, alignment, and intention.

🧠 Final Thoughts:

Don’t let your cover letter be a bland afterthought. Use it as a strategic intro — the part that makes the recruiter pause, look back at your CV, and say,

“Ohhh, okay… now I’m interested.”

Let your words work for you. And remember: your voice on paper should sound like someone they want on the team.